Process and Structure: Applying New Datatypes to Your Site
Last month, I talked about the potential of the new datatypes, but also the effort that could be needed to make the most of them in your site. Let’s spend a little time exploring the steps you and your...
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Corporate Marketing: Continuous Improvement and Maturing Capabilities
The Future of Corporate Marketing Over the past several months, I’ve attended conferences and panel discussions targeted for corporate marketing and communications professionals. The pleasant...
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Social Media Metrics, Purchase Intent & Brand Lift – the Verdict is in
Social Media Metrics & Purchase Intent For quite some time, the DragonSearch team has been stressing the value of social media campaigns for lifting consumer awareness and purchase intent. We’ve...
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Western Electric Video Phone Vintage Ad
Remember the promise? Video phones are in your future! Ma Bell made quite a show about them at the 1964 NY World’s Fair (yes, I was there). The path of technology is anything but the straight line that...
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Facebook Sponsored Stories: Your Future Facebook News Feed
In high school economics, I was taught there are two ways to ration – by queueing and by price. It appears that Facebook will apply the same lesson for users’ news feeds, marketing promotions and...
View ArticlePurchase Decision & the Influence of Social Media
On February 16, I attended the Social Media Week forum, “Shopper Insights + Social Media” at the Advertising Research Foundation in New York. The panel represented online marketing vendors, major...
View ArticleEffective Communication Helps Pinterest Build Its Reputation
A few weeks back, I received an email from Pinterest informing me of changes to their Terms of Use and Privacy policies. I was impressed by the notice I received confirming my membership because of...
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Social Media Reputation Management
Surprisingly, many businesses ignore negativity towards them on social media sites, and have not adopted a diligent corporate policy to address this as part of their ongoing customer service. Social...
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Trends in Tablet Use and the Opportunity for Publishers and Brand Marketers
With the introduction of the iPad, Kindle, Nook and various Android-based tablets over the past few years, DragonSearch has been monitoring the developing patterns of tablet use to find marketing...
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The Growth of Programmatic Advertising Platforms and Processes – What Are We...
Looking back on 2013, our industry saw a growing acceptance of “programmatic” transactions for buying and selling online advertising. Programmatic refers to the myriad advertising technologies that...
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